{"id":5483,"date":"2025-06-16T14:31:55","date_gmt":"2025-06-16T14:31:55","guid":{"rendered":"https:\/\/lifemaronesa.eu\/life-maronesa-at-fna-2025\/"},"modified":"2025-06-16T14:31:55","modified_gmt":"2025-06-16T14:31:55","slug":"life-maronesa-at-fna-2025","status":"publish","type":"post","link":"https:\/\/lifemaronesa.eu\/en\/life-maronesa-at-fna-2025\/","title":{"rendered":"LIFE Maronesa at FNA 2025"},"content":{"rendered":"

Between 7th and 15th June, the LIFE Maronesa project was showcased at the 61st National Agriculture Fair\/71st Ribatejo Fair in Santar\u00e9m, through its CLIMA+ partner, the \u2018O Costa\u2019 restaurant in Vila Real. We launched new communication materials based on a strategy designed with our partner to better capture the public’s interest and waste fewer materials.
\nThe new outdoor tarpaulins (some of which are quite large) feature a good photograph of the maronesas from Tr\u00e1s-os-Montes in harmony with the Alv\u00e3o mountain pasture ecosystems, in order to capture the attention of the public walking around the fair.<\/p>\n

\"\"<\/p>\n

The official debut of a new type of product, our laminated CLIMA+ menus, which in addition to presenting the menu served by the restaurant, provides relevant information about the LIFE Maronesa project and the CLIMA+ brand. Designed with resistant material, it can be reused for several years, saving a lot of paper on flyers or leaflets, where in most cases the consumer expresses interest for a few minutes, but eventually the paper ends up in the rubbish bin.
\nIn the end, when the food reaches the table, the meat is decorated with a flag bearing the logos of the project and the brand.
\nThe good presentation of a product makes the difference in the choice of the most hurried consumers, it captures their attention, brings a moment of slowness that allows them to learn more about food production and enjoy it with the tranquillity it deserves.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Between 7th and 15th June, the LIFE Maronesa project was showcased at the 61st National Agriculture Fair\/71st Ribatejo Fair in Santar\u00e9m, through its CLIMA+ partner, the \u2018O Costa\u2019 restaurant in Vila Real. We launched new communication materials based on a strategy designed with our partner to better capture the public’s interest and waste fewer materials.<\/p>\n","protected":false},"author":10,"featured_media":5477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101],"tags":[],"class_list":["post-5483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/lifemaronesa.eu\/en\/wp-json\/wp\/v2\/posts\/5483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifemaronesa.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifemaronesa.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifemaronesa.eu\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/lifemaronesa.eu\/en\/wp-json\/wp\/v2\/comments?post=5483"}],"version-history":[{"count":0,"href":"https:\/\/lifemaronesa.eu\/en\/wp-json\/wp\/v2\/posts\/5483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lifemaronesa.eu\/en\/wp-json\/wp\/v2\/media\/5477"}],"wp:attachment":[{"href":"https:\/\/lifemaronesa.eu\/en\/wp-json\/wp\/v2\/media?parent=5483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifemaronesa.eu\/en\/wp-json\/wp\/v2\/categories?post=5483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifemaronesa.eu\/en\/wp-json\/wp\/v2\/tags?post=5483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}